How Social is Your Business

Finding and retaining outstanding talent is a critical part of any company’s success. In the competitive job market, the most career-minded and talented employees are considering company culture equally, if not with more importance, than pay and benefits. In 2024, 88% of job seekers said that a healthy work culture is vital for success. Social media is one of the easiest and fastest ways to convey your company’s culture to potential employees as well as customers. Many companies have begun utilising social media platforms such as Instagram, LinkedIn, Twitter and Facebook to display their great culture, however, few have unlocked the true potential of social media to influence positive change in their business culture. Ways to highlight your culture on social media include: Sharing employee-generated content Encouraging current employees to post on social media and interact with potential business partners and individuals in the job market. Informing your intended audience of company incentives and benefits. According to LinkedIn statistics, a positive online presence can positively impact a business and focusing on this can make starting conversations with top talent far easier. It can also assist with filling open positions more quickly – in fact, companies with a positive online brand see a 31% higher InMail open rate and a 20% increase in the rate of hire, which can be a great asset when it comes to social recruiting. Social recruiting is the process of advertising jobs, recruiting candidates, and connecting with potential employees through social media platforms. It is also commonly referred to as social hiring or social media recruiting. For many companies, social is now the go-to option for finding candidates. According to a 2024 study, 91%of employers said they use social networks to find talent, ranking ahead of ads, employee referrals and even job boards. Positive use of social media can also help you build a company culture that influences you financially by building customer loyalty and employee trust. Your employees should be deeply connected with your company, care about their work and want to do a good job. Appreciation for their good work matters in order to keep them motivated and boost employee retention. Social media can be used as an effective tool for employee engagement. There are numerous opportunities to acknowledge your employees’ contributions, such as posting about their outstanding achievements. If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. Consider that there are now more than 4.2 billion active social media users across the globe – that’s a huge market you can reach by adapting your company’s approach to social media! The ability to create real human connections (a.k.a. Meaningful Relationship Moments) is one of the key benefits of social media for business. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products, and the effort will pay dividends when it comes to searching for your next new hire.