Head of Product & Marketing

About the Company

We are hiring on behalf of a global OEM specialising in UV disinfection technology, with a long-established heritage and an international customer base. The company designs and manufactures advanced UV solutions used to protect people, processes and brands from harmful contamination.

With manufacturing operations across Europe and Asia, and distribution capabilities in North America, the organisation supports customers worldwide across water, air and surface treatment applications, including specialist uses such as TOC reduction, de-chlorination and de-ozonation.

The business operates within a larger international technology group and is focused on delivering high-quality, reliable solutions backed by strong technical expertise and customer service.

Role Summary

We are looking for a Head of Product & Marketing to set and lead the product and go-to-market direction for a global UV disinfection portfolio. You will own portfolio strategy, product roadmap, positioning and pricing—using structured customer insight and market intelligence to prioritise investment and drive growth.

Your initial focus will be to steer two significant product launches already underway to successful market adoption, while defining the next development priorities. Alongside this, you will elevate market presence by building a stronger demand engine (digital performance and brand programmes) and ensuring consistent execution across global regions.

Key Responsibilities

Strategy & Portfolio Leadership

• Set the portfolio vision and strategy across markets, with clear priorities for Food & Beverage, Pharma, Municipal, Pools and Semiconductor sectors.

• Own roadmap governance: translate voice-of-customer insights and market intelligence into product requirements, investment cases and development sequencing.

• Define positioning architecture and value propositions across the portfolio; ensure clarity and consistency by segment and application.

• Lead lifecycle management from requirements and prioritisation through launch readiness and portfolio optimisation, to eventual product phase-out.

Commercial Leadership (Positioning & Pricing)

• Own pricing strategy and governance (frameworks, discount guidance and change control) aligned to value delivered and competitive dynamics.

• Partner with Sales to strengthen commercial discipline and enable confident selling through clear offers, claims and tools.

• Maintain defensible performance and claims governance across all customer-facing materials.

Launches, Go-to-Market & Enablement

• Lead go-to-market planning and execution for launches and major updates, ensuring readiness across messaging, channels and training.

• Drive successful delivery and market adoption of two major product launches already underway.

• Build partner/distributor enablement programmes and sales assets that increase win rate and shorten sales cycles.

Brand, Demand Generation & Digital

• Set communications strategy and content priorities across web, digital campaigns, PR/trade media and events.

• Lead a step-change in digital performance (website, SEO and conversion) to build a measurable marketing-led lead generation stream.

• Own the global exhibitions/events strategy and calendar to maximise targeting, follow-up discipline and ROI.

• Develop a team where over 50% of marketing content and production is delivered internally, with the remainder supported by external specialists.

• Emphasise educational content, case studies and applications science across customer-facing channels, building deep product and application understanding within the marketing team.

Leadership & Operating Cadence

• Lead and develop two direct reports (Marketing Specialist and Digital Marketing Specialist) with clear priorities and accountability.

• Establish a pragmatic operating rhythm including roadmap reviews, launch gates, content governance and campaign planning.

• Manage agencies, suppliers and budgets to deliver high-quality outputs efficiently.

What Success Looks Like (12–18 Months)

• Two major launches delivered with strong sales readiness and early market traction.

• A customer-validated roadmap and 12–24 month portfolio plan with clear investment priorities.

• Clear, differentiated positioning and consistent messaging reflected across sales tools and campaigns.

• A digital lead generation stream delivering measurable improvements in traffic quality, conversion and lead flow.

• An exhibitions programme with improved targeting, lead quality and ROI.

• Demonstrable understanding of the product portfolio, applications, competitors and alternative technologies in the market.

Skills & Experience

• Strong background in Product Management, Product Marketing or Marketing Communications, with credible exposure across both.

• Experience owning product positioning and pricing in B2B or technical markets.

• Strategic mindset with evidence of portfolio prioritisation, launch leadership and cross-functional influence.

• Commercially astute, able to translate technical detail into compelling customer value propositions.

• Comfortable with ~25% global travel and regular customer engagement.

• Degree-qualified in a technical discipline (or equivalent experience) or experience working with complex technical product portfolios.

• Experience in water treatment or Food & Beverage industries is beneficial.